jetlite – stuck between a full service and low cost carrier tags
Today I travelled by jetlite from hyd to bangalore…it was after a long time after the merger of air sahara with jet airways that I took this journey…and the experience was not at all gud. I don’t say that the ground staff or cabin crew were not polite or behaved strangely but looking at the things one can easily make out the pathetic state of jetlite now. I guess the airline was pretty good under the air sahara tag and maybe after the merger its struggling to make an identity of its own. I think naresh goyal wanted to use it to give a tough competition to the LCC’s like air deccan, etc. but the fact is that jetlite is now neither a full service carrier nor an LCC.
Just after entering the flight one can make out the diff….at this point one thing comes to my mind…last year I read an article in Economic Times wherein kingfisher’s vijay mallya and air deccan’s capt. gopinath were interviewed together…and vijay mallya just says one thing I am not into aviation business but into aviation hospitality…and thts 100% true once you fly in kingfisher. On the contrary what I found today in jetlite was a very sad hello from the air hostess once I entered the aircraft…no signs of smile in her face …it looked as if they were doing their job just for the sake of doing it….the way the snacks were served appeared as if they were doing a favour by giving them…and the snacks that were served were hopeless…instead if they want to go with LCC tag why not stop giving snacks instead of serving some hopeless stuff…..even the way the announcements were made by the cabin crew was not appealing…on the whole I think the air sahara…jet airways merger has made air sahara lose its complete identity including its service as well as reputation. Maybe after the merger this has become a victim of sheer negligence.
I hope the same thing would not happen with the proposed kingfisher, air deccan merger….. lets see how vijay mallya is going to handle it….
3 comments January 7th, 2008
