Just finished the book viral loop by Adam Penenberg. It was a good read and gave a good insight into how most of the companies based on viral growth have succeeded along with details of companies that failed to grow virally. This concept of viral growth and viral factor in a business was something new to me. Though I knew about almost all of the companies (and ofcourse their core business) that the author mentions about, this book gives a new perspective of looking at them. Starting from the days of Tupperware to Facebook, each chapter discusses about the different viral growth companies that came up and how they succeeded or failed. Along with viral factor in a business, the author also talks about how scalability becomes an issue in such businesses and how few of the companies could not survive as they could not handle the scalability issues. Also in a chapter or two, he discusses about the trade-off between the high viral factor and scalable architecture of the business.
On the whole, this is a good read for anyone who would like to know about how all the online businesses and social networks we have now started and are surviving. As a person with keen interest in reading about companies, mergers & acquisitions, start-ups, etc., its a real good addition to my library.
Now slowly I am moving towards slightly different set of books and to begin with, just started reading Cryptonomicon by Neal Stephenson. Came across this book after reading a post by gibberer 🙂 and then also there was a mention about this book in viral loop. I now have a long list of books to read of which some are related to history as well.
Digressing from the topic, I had my first bad experience with macbook pro yesterday 🙁 . I had to do a hard shutdown after it stopped responding 🙁 . Never expected that I would get to see this on my mac so soon……was just watching a movie in vlc and nothing else was running but somehow it decided to freeze. Actually whenever I run vlc, I see some issue with the video being not clear sometimes or getting stuck for few seconds. Will observe it for few more days and see what could be going wrong…could be an issue with the vlc player for mac as well and not an actual issue with mac itself 🙂 …..yes I do love apple products 😀 .